How to Style Tote Bags for Every Occasion
- Susan Powell
- Nov 21
- 3 min read
Tote bags are having a moment — and honestly, they deserve it. They’re practical, stylish, durable, and versatile enough to match almost any outfit or mood. Whether you're headed to work, hitting the weekend market, or boarding a plane, the right tote bag can pull your entire look together. And at Ruby Keen, we believe accessories should be both beautiful and functional — which is exactly why tote bags are one of our favorite ways to express everyday style.
Below, you’ll find fun and simple ways to style tote bags for every occasion, so you always look chic without sacrificing comfort or convenience.
1. The Workday Tote: Polished, Practical, and Stylish
When it comes to a work-friendly tote bag, structure is your best friend. Opt for designs that have clean lines, sturdy handles, and enough room for your daily essentials — laptop, planner, snacks, and maybe a cute notebook or two.
How to style it:
Pair a minimalist tote with tailored trousers, a tucked-in blouse, and classic flats or loafers.
Choose neutral colors (black, tan, navy) for a sleek and professional vibe.
Add subtle pops of personality with a patterned scarf tied around the handle.
Pro tip: A canvas or faux-leather tote bag in a sophisticated shade instantly makes your outfit feel more put-together — even on rushed mornings.
2. The Weekend Tote: Effortless and Fun
Weekend looks are all about comfort and creativity. This is the perfect time to let your tote bag show off bold colors, artistic prints, or anything playful that fits your vibe.
How to style it:
Pair a colorful or illustrated tote with jeans, a graphic tee (maybe one from Ruby Keen!), and sneakers.
Go hands-free by choosing a tote with longer straps when you're browsing the farmer’s market or walking downtown.
Mix in accessories like sunglasses or layered jewelry to keep the outfit light and fun.
Pro tip: Printed or artistic totes add instant character to simple outfits — especially styles featuring watercolor art or mixed media designs.
3. The Travel Tote: Stylish + Super Practical
Travel calls for a tote bag that works as hard as you do. Think durable materials, zipped compartments, and enough space for your book, water bottle, travel wallet, and all those "just in case" items.
How to style it:
Pair your travel tote with a cozy cardigan, leggings, and a soft tee for an airport-ready look.
Keep everything cohesive by matching your tote bag to your suitcase or weekender bag.
Choose a canvas or nylon option for comfort and wipe-clean convenience.
Pro tip: Totes with interior pockets keep you organized and save you from digging for your earbuds at the gate.
4. The Errand-Day Tote: Cute, Casual, and Functional
Whether you're grabbing groceries, picking up the kids, or running to the post office, an everyday tote bag makes life easier and your outfit cuter.
How to style it:
Throw on a lightweight dress or leggings and an oversized sweatshirt — your tote will tie it all together.
Look for totes that are washable or machine-friendly.
Choose neutral or earth-tone totes for an effortlessly chic vibe.
Pro tip: Swap your purse for a tote on busy days — you’ll love the extra room and easy access.
5. Dressing Up a Tote Bag: Yes, You Can!
Tote bags can absolutely be part of a dressier outfit when styled thoughtfully. Choose designs with artistic prints, metallic accents, or sleek silhouettes.
How to style it:
Pair an elegant tote with a fitted dress, boots or heels, and statement jewelry.
Choose totes in deep jewel tones, soft pastels, or abstract art prints for a refined look.
Keep your outfit polished with simple lines and coordinated colors.
Pro tip: A beautiful fine-art tote bag doubles as a conversation piece at dinner, shows, and events.
6. Seasonal Tote Styling Ideas
A great tote transitions through the seasons with just a few styling tweaks.
Spring: Floral prints, pastel colors, lightweight dresses.
Summer: Bright colors, sandals, breezy tops, and beach-ready accessories.
Fall: Warm tones, cozy sweaters, scarves, and structured canvas totes.
Winter: Neutrals, chunky knits, long coats, and minimalist tote designs.
Why We Love Tote Bags.....
Tote bags are truly one of the most versatile accessories you can own. With the right style, color, and design, they seamlessly transition from work to play, from errands to travel, and from casual to chic. At Ruby Keen, our tote bags blend artistic design with everyday usability, making them the perfect finishing touch for any outfit.
Whether you love bold prints, fine art designs, or clean and modern styles, there’s a tote bag that fits every moment of your busy, beautiful life.
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